Karnataka adopts on-demand model to rent tractors, equipment to farmers

Karnataka has roped in firms such as VST Tillers, John Deere and Mahindra and Mahindra to offer tractor and farm equipment on demand for farmers across the state, adopting the Uber model to increase mechanisation and overcome labour shortage for farmers.

This also brings down the cost of use of these equipment to farmers by nearly a third. The state is investing Rs 175 crore in the “Uber for agricultural services” model that entails paying for 75 per cent of capital costs, while the equipment makers earn money by renting it to farmers over a three year period. …

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